Hi, It's Bryan! Or is it?


Good morning.

Thank you for registering for my newsletter.

I hope you find value in my written work, podcasts and future videos. Creating content is a process that will take dedication and support as we navigate digital change. When I think about change, it's about being adaptive and willing to relearn, challenge yourself and move towards a new normal.

I've used WordPress to document the use-cases and provide a level of detail for the application.

This website (Netikitt.com) forms the basis for a working prototype. The wireframes were used as a basis for the WordPress design. But, until there is more interest in the application, I'm not sure there is much of a return to developing?

I haven't abandoned the idea; I'm just evaluating options and further blockchain development in this decentralized social space.

So, I'm back to the original intention of Netikitt and Netikitt Life. A community of like-minded people using their content as a basis for income.

A living wage.

And my insights see us moving towards a path of abundance where the Internet becomes more spatial, equitable and open for everyone. And with that, I want to talk about two Crypto projects pushing through decentralized social change and the creator economy, with me talking on the surface about your profile and identity.

We associate user authentication, authorization, and profile when we think about our identity. In Web 2, we associate our identity in many social applications. However, we cautiously provide enough information—worrying about fraud and nefarious attacks on our character and knowledge.

And we never thought of surveillance, our content relevant to many others. And so, centralized social systems found a process to monetize our content and build a centralized business. As a result, we give up our content our time without being compensated in return. Instead, we take emojis, likes, comments and followers, and if there are significant followers, we are paid.

But what will change in Web 3.0?

How will our content creations and identity be used in a none harmful but meaningful way?

How does the Internet become open and equitable?

The implementation of identity will significantly impact how we move towards Web 3.0. We need to feel safe, secure and that our identity is intact, as it is our foundation, it's me, it's you. All this intellectual property (our content) created is yours associated with your identity. Identify is the foundation to authentication and authorization.

And why is identity still an issue? Why is this still a problem?

It comes down to the foundation of applications and centralized systems.

Corporations built each system with a Company mindset, and each business created identity, authentication, authorization uniquely to their application. As a result, we never had a blockchain, crypto or wallets to consider.

So let's discuss two projects that I'm following in the decentralized social space - Decentralized Social (DESO) and LENS (AAVE). They both have different approaches to identity.

The first project, DeSo, is early and still adapting and growing.

Identity, in my opinion, for this application was to authenticate and grant access to building your wallet and creator coin. Identity has not been implemented (at this time of writing this) to establish your social presence. Instead, we are granted a wallet and authorized to create content with our content pushed down to aggregators, not just one centralized application but now many.

The first implementation of Deso (BitClout) was to test the blockchain technology. And to push content so that the aggregator nodes could be tested. Each aggregator uses our content without compensation, just an exchange of likes for diamonds (diamonds having a cryptocurrency associated).

It seems to me that the Creator economy took center stage here in this DeSo protocol. And with an emphasis on building the L1 blockchain. With a spin towards creator coins, cryptocurrency and your wallet. The creator coin, in my opinion, somewhat takes precedence over your content. And Community and relationships are formed to help each other grow the wealth of the creator coin.

Perhaps, that is why one of the aggregators is called Diamondapp.com?

But does this help the masses with a living wage?

Do we own our content in this model?

Is our identity safe in this model?

In my opinion, Facebook made us feel safe. Our identity was the foundation of the application. Ads were not prevalent (at first); our identity was center stage. And they said it very much in the name of Facebook, profiling your identity and picture.

Saying this, Deso is a great space, and regardless of the creator-coin, it has a substantial Community of people that love crypto, decentralization and blockchain tech.

Community is most important to me; my online identity and making a living wage online sharing my content. I want to be me, share my opinions, create valued content and be paid for all my content, including comments.

Let's move on.

Lens (decentralized social) takes a different spin on decentralized social and identity. Lens uniquely ties your identity to an NFT, and your content is associated with it. And at the time of writing this, their implementation is only conceptual.

It's a different approach to building the Creator economy.

With identity being constructed as the foundational structure.

This implementation allows a seamless authentication and authorization flow from app to app. The foundation enables a unique way of building applications and your social graph, hopefully, with a consistent UX from app to app. And at its core, it's based on finding your audience, monetizing your content, and supporting you and your future social graph.

Who is right?

There are no clear answers to who will win the race to decentralize social.

But it is clear that we are moving towards change, and your identity will be moving away from centralized systems.

Time will tell what models work best for us.

This was not a comprehensive view of identity.

Identity is a crucial component to social applications and the creator economy since it's about you, how you engage, your expertise, your contributions that are tied to you, your identity.

And yes, it's me.

Netikitt Life is written for entertainment purposes and to build a community of like-minded people interested in Web 3. In addition, we are creating wealth through our online contributions, a living wage online.

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